Dealerships that are proactive in obtaining, engaging and retaining customers are pushing the gap wider between themselves and their competitors.

These are the dealerships with effective staff who don’t sit around day to day waiting for customers to walk on the yard complaining about how quiet it is.

They have embraced the changes in their market and continue to find methods of specifically targeting their most profitable demographic that is in a position to buy now.

They will engage with a potential customer even though they might not purchase a car for another year or two, but they treat them as if they have, from the moment they come into contact.

They are proactive in educating their customers on all aspects of the dealership, to ensure not one customer purchases a product or utilises a service  from somewhere else that the dealership has available.

• They have adopted a "customer for life" mentality and have developed an internal culture that supports this.

The reality is:

• They will sell more vehicles than the next dealership.
• They will retain higher gross profit, than the next dealership.
• They will have higher repeat and referred customers than the next dealership.

Ultimately they are the minority that inspires the confidence I have in how truly successful the motor industry in this country has the potential to be.

Mark Greenfield

National Sales Manager

Vero Warranty - Autosure